In the next two posts, I will go through the recent trend in the rehabilitation centers and the physical therapy clinics—a trend to introduce the Asian Manual therapy, or “massage.” The idea of infusing the value of East into that of West may not be news at all, but the way the idea was transferred is keep evolving for the sake of information and communication technology.
In Far-East Asia, for instance, my homeland Taiwan, physical therapy was just introduced several years ago. Compared to the conventional medicine, it is very novel for the public. Also, people there are used to count on the traditional manual therapists rather than physical therapists (PTs). The fundamental differences between traditional manual therapists and the PTs are the education and training program, the license system, and the public image. Later on, we will explore about the ecology in the highly overlapped market and how PTs in Taiwan has been using ICT to adjust their business scope.
Since 2002, many rehabilitation centers located in Chinese communities in the United States added on the manual therapy to fulfill the strong demand of “massage.” The service could be provided without medical devices or with small devices, which means there is a possibility to launch small clinics near households and make it easier for patients to access the health care service. Perhaps it is a good strategy for those regular, standard rehabilitation centers or hospitals to differentiate themselves and to stand out from their competitors.
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